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Digital Print Fabric: What is so special about it?

16 Jan 2023

Digital print fabrics have revolutionized the fashion industry in India, and have become increasingly popular in recent years. They are increasingly used in various Indian wear, including sarees, lehengas, salwar suits, and even western wear such as dresses and tops.

These prints have become popular due to their ability to replicate intricate designs and patterns with incredible accuracy, and their versatility in being able to create a wide range of garments.
One of the main areas where digital prints are used in Indian wear is in traditional ethnic garments, such as sarees and lehengas. These garments are often worn for special occasions, such as weddings and festivals, and digital prints allow designers to create intricate and detailed designs that stand out from the crowd. Digital prints are also being used in more casual Indian
wear, such as salwar suits, which are a popular choice for everyday wear in India. These garments can be made using a variety of fabrics, including silk, chiffon, and cotton, and can feature a wide range of prints and patterns. This has allowed designers to create more experimental and eclectic styles and has contributed to the diversity and creativity of the fashion scene in India.


Digital fabric is also an eco-friendly option, as it requires less water and chemicals in the production process compared to traditional printing methods. This is an important consideration for many consumers in India and worldwide, who are increasingly looking for sustainable fashion choices.


As for pricing, the starting range for digital fabric used in traditional Indian wear will vary depending on the specific fabric and design. A simple, solid-coloured polyester fabric may start at a few hundred rupees per meter, while a more intricate design on a higher-quality fabric could cost several thousand rupees per meter. It is always a good idea to shop around and compare
prices from different suppliers to find the best deal.

The popularity of digital print fabrics in India has significantly impacted the fashion industry and contributed to the emergence of a vibrant and diverse fashion scene. With traditional printing methods, it can be time-consuming and expensive to create new prints and designs, as they often require custom screens or blocks to be created. The best-selling digital print fabrics
include florals, ikkat, kalamkari, bandhani, kids, and abstract designs. With digital printing, it is now possible to reproduce the intricate patterns and motifs of ikkat, kalamkari, bandhani etc with great accuracy and in a wide range of colours. Digital prints are also widely used in children's clothing and accessories, featuring fun and playful designs that appeal to kids.

These prints often feature cartoon characters, animals, and other playful themes, and are popular choice for parents looking for comfortable and durable clothing for their children.
Overall, digital prints are being used in a variety of Indian wear, and are having a significant impact on the fashion industry in India. These prints allow designers to be more creative and experimental and have made it easier for them to respond to changing trends and consumer demand.

As a result, the fashion industry in India is now more dynamic and innovative than ever before, and digital prints will likely continue to play a major role in shaping the future of fashion in India.

 

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